Howdy folks,
As we are assigned to analyse the Brand Customer Experience of TB, we would like to provide you a definition of the aforementioned. Into our opinion, the below given definition describes the Brand Customer Experience.
Definition of Brand Customer Experience
According to Pine and Gilmore, Brand Customer Experience evolves around well-articulated brands that are the lodestar of customer experience. In a world of competing alternatives, they provide guidance for customers and managers. Everywhere you look, the company's brand values are evident, such as selling the highest-quality products, satisfying and delighting customers and providing great hospitality; everything that reflects the brand, leading to a satisfying interaction for each customer.
SOURCE
Business Week - Jeneanne Rae - The Importance Of Great Customer Experiences... ...And The Best Ways To Deliver Them - November 27, 2006
xoxo
Gossip Girl
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